The way people think about retail is changing, and it’s no longer just about having the best products. It’s about eye-catching...
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About the Author
Alix Fraser
Alix Fraser is a Product Content Specialist at Lightspeed. Alix delights in finding ways to deliver actionable insights to retailers and restaurateurs. When not cooking up data-driven blogs with valuable tricks and tips, Alix is on the hunt for new ways Lightspeed can help entrepreneurs bring their cities to life.
More from this author
Alix Fraser is a Product Content Specialist at Lightspeed. Alix delights in finding ways to deliver actionable insights to retailers and restaurateurs. When not cooking up data-driven blogs with valuable tricks and tips, Alix is on the hunt for new ways Lightspeed can help entrepreneurs bring their cities to life.
How do you engage, educate and sell to customers?Beyond traditional and multichannel retail approaches, omnichannel retail puts the...
- by Alix Fraser
Payment processing is a key component of any retail business. If you’re here, you’re probably getting ready to open your own business,...
- by Alix Fraser
Supporting Pride is part of our culture here at Lightspeed. Our CEO, Dax Dasilva, is openly gay and founded this company in Montreal’s...
- by Alix Fraser
Customer behavior is always changing, and smart retailers are adapting with it. From offering curbside pickup to optimizing how they...
- by Alix Fraser
Sustainable retail business practices are likely to resonate with your current and potential customers. Gen Z and Millennials, in particular,...
- by Alix Fraser
Emails are a powerful tool for communication that have a high potential ROI. According to data from McKinsey & Company, emails are...
- by Alix Fraser
As you reopen your business to the public, you need to be smart about how you balance your bottom line with the health and safety of...
- by Alix Fraser
In-store pickup is concept that’s been a long time coming in the retail world. As long as brick-and-mortar businesses have been embracing...
- by Alix Fraser
Meal delivery has exploded in popularity. Close to $200 billion USD is spent on delivery and takeout each year—even prior to COVID-19,...
- by Alix Fraser
As states and provinces get ready to reopen, retailers must walk the careful balance of opening to the public while keeping everyone...
- by Alix Fraser
Imagine: you’re browsing Instagram. You see that a spice and kitchen supply brand you follow has posted a new story. Curious, you...
- by Alix Fraser
Ecommerce accounted for 16% of total retail sales in the United States in 2019, and online shopping is only set to grow in 2020 and...
- by Alix Fraser
In late March, Ontario ordered the closure of all non-essential workplaces to help slow the spread of COVID-19 and flatten the curve...
- by Alix Fraser
Fashion and apparel is one of the largest and most innovative industries in the world. Many of the retail concepts that we experience...
- by Alix Fraser
So you’re at the stage where you’re contacting a payment service providers and collecting quotes—you’re getting information...
- by Alix Fraser
Behind every savvy business decision is, to some extent, data. What separates the good from the great business owners is the ability...
- by Alix Fraser
Chances are that if you’re reading this, you want to improve your online store’s performance. Good news: you’re in the right...
- by Alix Fraser
It’s entirely possible that your store isn’t just meant to sell products, but to offer services too. Retailers who sell and service,...
- by Alix Fraser
Standing out from the crowd isn’t easy. Competition is particularly tough during the holiday season when everyone is pulling out...
- by Alix Fraser
The holidays are almost upon us. In this ever-important retail season, getting ready means doing it bigger and better every year. Without...
- by Alix Fraser
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