Sales & Marketing

Your customers are the heart and soul of your business. And, you’ll likely want to keep them around. While it’s always important...

Happy (almost) Valentine’s Day, retailers! Since the day of hearts is upon us, we thought it’s high time to remind merchants about...

You can’t deny Instagram’s influence on shoppers and customers. The Meta-owned company is among the world’s far-reaching social...

If you’re an omnichannel retailer (one who sells both online and in stores), you’ve likely put some thought into the strategy behind...

What makes your business different from others like it? That’s the question a unique selling proposition (USP) answers. While it’s...

If you’re a business owner on social media, it’s pretty much a given that you’ve heard of influencer marketing. With the popularity...

So you’re starting a business. You have all the important parts planned out, but are having trouble putting the pieces together to...

The modern golf pro shop has undergone an incredible transformation in recent years. And this transformation is about more than products...

Email marketing is one of the essential tools for any online seller. It allows you to reach a wider audience, stay on top of mind with...

If you’re in the retail or ecommerce industries, it’s never too early to start thinking about your holiday marketing campaign....

The holidays are a make-or-break time for many small business owners. To ensure your business ends the year on a high note, you need...

We all know that first impressions matter. When it comes to retail, they might mean the difference between a new customer and a lost...

Growing a small business is tough. With so many other merchants in your area offering similar products and services, attracting and...

The holiday shopping season has some unique challenges this year. Between inflation and excess inventory at many stores, shoppers will...

From technology and rules adjustments to culture and marketing tactics, golf is a game that is always changing. Staying on top of these...

It’s never too early to start dreaming up holiday marketing ideas, especially since nearly 44% of shoppers have already started holiday...

Ecommerce is growing at lightning speeds. According to the US Department of Commerce Retail Indicator Division’s Quarterly Retail...

Sales per square foot is one of the best financial metrics you can use for gauging the performance of your brick-and-mortar stores....

Black Friday will barely be behind you when it’ll be time to turn your attention to that last-minute dash for holiday gift sales—the...

Congratulations, you are now the proud owner of an online business! So what comes next?With so many marketing tools and resources available,...

Sales objections are quite common in retail, especially for merchants who are selling high-ticket items such as furniture or electronics....