Sales & Marketing

  Who Are Snowbirds? In case you are not familiar with the term “Snowbird”, they can be defined as individuals aged 50 years and...

It’s that time of the year again. The fairways are covered in snow, the water has turned to ice, and the trees are bare. But that...

Deciding on which in-store promotions you should run is often one of the first things you consider when you start planning your holiday...

  You’ve really done it, you made the decision to get a mobile app for your golf course. The decision you’ve taken to bring your...

  As we move into the fall months of the season, pro shop managers have a lot on their minds. There’s the inventory in the pro shop...

As you likely know by now, having an eCommerce website is not just a “nice to have” for brick-and-mortar retailers – it has become...

The clubhouse restaurant is an extremely important revenue driver at any golf course, especially because you don’t have to be a...

Critics of the golf industry often focus solely on broad issues that only identify problem demographics. They complain that marketing...

Content is an underrated and yet crucial part of any eCommerce website. If you’re going to create content, it’s important that...

Despite all the advancements golf has made over the years, it’s still largely seen as a male-centric sport. With on-course participation...

Okay fine, maybe don’t forget them. Still, there’s a serious problem in the golf industry right now and no one is talking about...

At Lightspeed, we believe it’s possible for golf operators to have a good relationship with online distribution. When golf operators...

Email marketing has become a staple in the golf industry. Nearly every golf course we come across makes use of it in some way or another....

There are a wide variety of marketing channels that golf courses use to promote tee times, promotions, and events. Perhaps one of...

I recently published a blog post that caused a bit of a stir amongst the golf community. The post was entitled “16 Things Millennials...

Opening and running a restaurant is a costly affair — often the last thing restaurateurs, owners and managers have time for is marketing....

In 2016, 49% of global shoppers say Facebook influenced their holiday shopping (1). Facebook carousel ads are a cost-effective way...

If there’s one thing that is becoming more and more common place amongst Golf Managers, it’s increasing frustration with third...

Capturing customer data is a crucial part to growing your business. Almost every golfer today has an email address and email marketing...

Today, consumers spend a lot of time online comparing prices and reading reviews. As a result, the physical store seems to be losing...

Your online store is up and running, you’ve got a steady flow of visitors trickling in, but increasing the number of visits and conversions...