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About the Author
Alix Fraser
Alix Fraser is a Product Content Specialist at Lightspeed. Alix delights in finding ways to deliver actionable insights to retailers and restaurateurs. When not cooking up data-driven blogs with valuable tricks and tips, Alix is on the hunt for new ways Lightspeed can help entrepreneurs bring their cities to life.
More from this author
Alix Fraser is a Product Content Specialist at Lightspeed. Alix delights in finding ways to deliver actionable insights to retailers and restaurateurs. When not cooking up data-driven blogs with valuable tricks and tips, Alix is on the hunt for new ways Lightspeed can help entrepreneurs bring their cities to life.
Cross-border ecommerce has taken off in the last few years. A recent survey found that 32% of online shoppers bought more from retailers...
- by Alix Fraser
Fast ecommerce shipping has become the standard for online shoppers, with big players offering 24 hour—and sometimes even same day—shipping....
- by Alix Fraser
eCommerce is hotter than ever. If you’re not selling online already, the time to get started was yesterday. Shoppers are moving between...
- by Alix Fraser
From manual cash registers to the first on-premise point of sale software to cloud-based point of sale systems, the way retailers and...
- by Alix Fraser
In 2015, a new way to pay swept eCommerce. Called buy now, pay later (shortened to BNPL), it was defined by payments in four installments,...
- by Alix Fraser
There’s no denying that retail has changed. The rise of online shopping has redefined the way customers interact with businesses....
- by Alix Fraser
We’re coming up on the biggest retail event of the year: the holidays. While shoppers look for gifts (and deals), retailers vy for...
- by Alix Fraser
The winter holidays are one of the most crucial sales periods for retailers. Some of the biggest sales days of the year happen in the...
- by Alix Fraser
You’re already operating multiple locations, or they’re in your business plan for the future—you know how valuable it is to have...
- by Alix Fraser
As more businesses around the world open their doors—and as more shoppers venture back into brick and mortar stores—there’s one...
- by Alix Fraser
eCommerce is booming. Online sales grew over 32% in the US alone in 2020. While lockdowns kept customers and retailers apart physically,...
- by Alix Fraser
Returns are often seen as the bane of a retailer’s business. The lost sales can seem expensive to allow, and it’s tempting to limit...
- by Alix Fraser
How can you offer customers one-on-one service? How can you convince them that coming in store is a worthwhile trip, with experiences...
- by Alix Fraser
Social media marketing is crucial for retailers. Your customers are on social media every day—if you’re not posting, you’re missing...
- by Alix Fraser
Being a pro retailer means more than knowing how to sell the right products to the right customers. You need to be an expert in inventory...
- by Alix Fraser
How do you make decisions for your business? Do you rely on gut instinct? Traditional knowledge? How do you measure success? How about...
- by Alix Fraser
Retail looks a bit different in 2021; it’s more omnichannel than ever, with changing customer behavior and needs driving innovation;...
- by Alix Fraser
Whether your store is open or you’re primarily conducting business through your webstore, nurturing your local community or expanding...
- by Alix Fraser
2020 was an unpredictable year, full of challenges and opportunities. Now that we’re in 2021, it’s time to take a look back and...
- by Alix Fraser
There’s no way around it: 2020 was a challenging year. But amongst the challenges there were also opportunities. COVID-19 and governmental...
- by Alix Fraser
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