Sales & Marketing

It’s getting to be that time of year. With the frenzy of Christmas, Hanukkah and Kwanzaa over, the calendar creeps towards the big...

A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers...

Customer acquisition cost is on the rise—one study says it increased as much as 222% between 2013 and 2022. Research by Ecwid by...

Everyone’s a critic. This adage is especially resonant today as smartphones give diners the ability to publish their thoughts about...

  Life House doesn’t lack in secret sauce. Or better stated, its spaces have an abundance of local flavor. Be it Palm Springs or...

Let’s creep it real: for restaurant owners, Halloween can be a little scary. The good news? With the right marketing strategy, you...

The busiest time of the year for retailers is almost here—Black Friday and Cyber Monday (BFCM) are just around the corner. The official...

More time means more money. This is an adage that rings true in many walks of life, retail being one. More time spent in your store...

Singles’ Day (November 11) is one of the hottest new shopping holidays to hit US shores. After exploding in popularity in China,...

Have you ever seen someone walk into your store, look around, and walk right back out without purchasing anything? We all have. And,...

A blue sweater is never just a blue sweater. Whether you’re a fashion worshiper or your weekly rotation is whatever is the least...

The power of an attractive display cannot be underestimated. In French, window shopping is called “lèche-vitrine,” which translates...

In the age of social media, restaurant email marketing might seem old-fashioned, but it is still the best way to deliver targeted and...

Local marketing is all about being seen, heard and found by your ideal customers. Great products, a great location, and yes, even...

See that wine glass? Perfectly poured, right up to that almost undetectable horizontal line. We are choosing to see that wine glass...

Fireworks, barbecues, and patriotic parades—Fourth of July (Independence Day) is a day of celebration for many consumers across the...

The Fourth of July is generally slower than other holidays for the restaurant industry with many guests opting for backyard BBQs and...

It’s nearly impossible to exist as a restaurant in 2023 without some sort of web presence, and restaurant review sites are a big...

The summer season is (almost) in full swing. And while tourist and hospitality industries generally see a boon in sales, traditional...

Father’s Day is upon us, and it’s high time to prepare.While the jury’s out on the exact numbers for Father’s Day 2023, last...

While not as notoriously hectic for restaurants as Mother’s Day, there is a lot of revenue to be made on Father’s Day if you know...