Francesca Nicasio

It’s 2024, and in today’ retail landscape, technology isn’t just about elevating the “cool factor” in your store; retail...

In a retail landscape where margins are slim and competition is fierce, operational efficiency is the invisible engine driving success....

Labor shortages. Inflation. AI. If you work in retail, one or more of these things have likely kept you up at night—and for good...

A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers...

More time means more money. This is an adage that rings true in many walks of life, retail being one. More time spent in your store...

For the longest time, tipping has been a staple in North American restaurants. Diners have become accustomed to leaving an extra 15-20%...

Picture this: you’ve been in business for about 20 years, and you find out that the point of sale system you’ve been using from...

One of the greatest joys about running a retail store or restaurant is that it gives you the opportunity to serve the community. Whether...

The right ingredients to running a successful restaurant aren’t just on your menu—they can also be found by tracking the right...

Downton Abbey, Titanic, Tutankhamun and Dinosaurs. What do all of these things have in common? Aside from being cultural phenomena...

Say hello to Melissa Joy Manning, the founder of the namesake fine jewelry brand known for its focus on sustainability and social responsibility. Melissa...

Fireworks, barbecues, and patriotic parades—Fourth of July (Independence Day) is a day of celebration for many consumers across the...

The summer season is (almost) in full swing. And while tourist and hospitality industries generally see a boon in sales, traditional...

Father’s Day is upon us, and it’s high time to prepare.While the jury’s out on the exact numbers for Father’s Day 2023, last...

The retail landscape has become increasingly competitive, so standing out from the crowd is crucial to success. Social proof and recognition...

Unless you’ve been doing business under a rock lately, then you know that Mother’s Day is only a few weeks away. And while it isn’t...

Until recently, sustainability was a niche approach in retail. But in the past few years, we’ve seen corporations take on Corporate...

If you’re reading this retailer’s guide to Google Ads, you should know that the platform holds 86%1 of the global market share...

Advertising through Facebook is a fantastic way to reach new customers and re-engage existing customers. Facebook ads are easy to set...

Optimal pricing and markups are vital for any retailer who wants to have a healthy bottom line. This is particularly true when you’re...

What makes your business different from others like it? That’s the question a unique selling proposition (USP) answers. While it’s...